If Your Marketing Campaigns are Producing Sub-Par Results, You Might Be Skipping this Critical Step
Any outreach efforts based on inaccurate data are truly a waste. Time and money down the toilet. On the flip side, accurate and actionable data can power your sales and marketing efforts exponentially, when done right. It’s the most critical step to getting your message in front of the right people. It’s absolutely foundational to B2B marketing.
As a B2B marketer, you’re focused on the performance of your marketing campaigns, tracking everything from open rates, click-throughs and conversion rates to number of leads generated and lead scores. But have you considered the quality of your data?
Whatever your results, they’re suboptimal if you’re not working from good data. Your lead generation strategy is only as good as the data the powers it. Good data increases open rates, click throughs and conversions. Good data allows you to connect with more decision makers, and convert more of those conversations to closed business.
Bad data is costing you big time.
The quality of your contact data will impact your success more than anything else. It doesn’t matter how much time, energy or resources you’ve spent on creating the most effective marketing campaign. If you don’t have the right data – accurate and actionable data – it’s just not going to be effective.
GOOD CAMPAIGNS START WITH GOOD DATA.
Not only does bad data set your marketing campaigns up for suboptimal results, it costs you in so many other ways:
- Email marketing into poor quality data sets earn you double-digit bounce rates and can even get you black-listed by your email service providers.
- Your sales teams waste time navigating corporate switchboards, gathering names of decision makers, researching accounts or chasing down inappropriate contacts, dealing with email bounce backs, pursuing the wrong install base and complaining about the bad data. This is all time that could be spent nurturing warm leads or closing revenue.
- Bad data is costing you sales. It’s also costing you the boost in morale that comes from closing deals when your marketing engine is humming along smoothly and leads are converting without a hitch. It costs you the momentum that boost in spirits and spike in sales creates. Which, in turn, costs you sales. It’s a downward spiral.
Good campaigns start with good data. With the right contact records, you can empower your sales teams to close more deals faster by minimizing time wasted on sub-par data, getting them in front of the right decision makers in the right accounts that are the right size with the right infrastructure at the right time.
The Launchpad has the best B2B data around for tech companies. You can query the data yourself and have the list in your inbox in seconds by clicking here: https://thelaunchpaddata.com/launchit
Or set up a demo or an intro call, and we’re happy to show you how to use the site. Just click the link to schedule: https://calendly.com/launchpaddata